Catalyst by Chemtool

Project Overview

In an industry where marketing has traditionally felt uninspired, we crafted a branded membership experience that made an impression at every touchpoint and brought added value to Chemtool customers. We shifted perceptions of the grease industry along the way by creating a high-end, exclusive experience and brand that highlights innovation and forward-thinking technology.

Agency

Bolin Zwieg

Role

Lead Designer

Credits

Justin Zwieg
(Creative Director)

Ivan Trushin
(Design Director)

Kris Growcott
(Copywriter)

Case study image of the Catalyst by Chemtool branding in the portfolio of graphic designer Abbi Roush.
Case study image of the Catalyst by Chemtool branding in the portfolio of graphic designer Abbi Roush.
Case study image of the Catalyst by Chemtool branding in the portfolio of graphic designer Abbi Roush.
Case study image of the Catalyst by Chemtool branding in the portfolio of graphic designer Abbi Roush.
Case study image of the Catalyst by Chemtool branding in the portfolio of graphic designer Abbi Roush.
Case study image of the Catalyst by Chemtool branding in the portfolio of graphic designer Abbi Roush.
Case study image of the Catalyst by Chemtool branding in the portfolio of graphic designer Abbi Roush.
Case study image of the Catalyst by Chemtool branding in the portfolio of graphic designer Abbi Roush.
Case study image of the Catalyst by Chemtool branding in the portfolio of graphic designer Abbi Roush.